The British sports-car maker has finally won federal approval to sell its Edwardian sports car in the United States.
Morgan is bringing its iconic Plus Four back to the U.S. in 2025 — the first time in nearly 20 years that a four-wheeled Morgan will be sold in America. Priced at $84,995, it might seem steep for a small car with a four-cylinder engine, but this isn’t just any car. The Plus Four is a true handbuilt masterpiece, with every one featuring hand-formed aluminum body panels and a hand-crafted ash timber frame. It’s one of the rare few cars where craftsmanship still matters.
What makes it even more special? Morgan’s U.S. dealers will be limited to selling only 325 units per year, making it an exclusive and sought-after gem. If you’re looking for a car that’s as unique as it is charming, the Plus Four could be your ticket to owning a piece of automotive history.
Morgan has pulled off a groundbreaking feat: it’s the first automaker to navigate the maze of U.S. regulations and successfully get a modern version of a classic car approved for sale in the States. Thanks to this, the Plus Four enjoys a rare exemption from many of the pricey modern safety standards that would have been a huge challenge for the British brand to meet. But don’t think it was a free ride — Morgan still had to develop a brand-new onboard diagnostics system to meet California’s tough emissions standards for its BMW-sourced 2.0-liter engine.
With all the red tape sorted, the Plus Four will soon sit on U.S. roads alongside Morgan’s Super 3 trike, which is imported under motorcycle rules. The big question now is: will other modern versions of classic cars — especially non-American ones — get a similar green light? If Morgan can break through, it could open the door for a whole new wave of nostalgic yet modernized classics in the U.S. market.
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