GROUNDBREAKING DEVELOPMENTS

THE HISTORY OF
MAYBACH

“To create the very best from the very best”

Our Philosophy

MAYBACH started over a hundred years ago when Wilhelm Maybach set out to build a high-end car brand. It quickly became a legend, known for its top-notch quality and luxury. With beautiful materials and stunning design, MAYBACH cars have always stood out.

Today, Mercedes-Maybach continues this legacy by offering the most luxurious Mercedes-Benz models.

MAYBACH – Icons of Luxury is a family-owned brand that expands the MAYBACH name into handcrafted products across various luxury sectors.

WILHELM MAYBACH (1846-1929)
ENGINEERING GENIUS

In 1900, Wilhelm Maybach, then a top engineer at Daimler-Motoren-Gesellschaft (DMG) and a close partner of Gottlieb Daimler, created the first Mercedes—the “Daimler motor carriage.” Back then, the focus was on making cars functional, reliable, and efficient rather than just luxurious.

Maybach’s most famous design came after Daimler’s death. The first Mercedes wowed crowds at the Nice racing week in March 1901, making a huge impact and marking the end of the horse-drawn carriage era in car design.

KARL MAYBACH (1879-1960)
THE SON WHO CARRIED ON THE LEGACY

Karl Maybach followed in his legendary father’s footsteps, starting as a trainee at Daimler-Motoren-Gesellschaft. In 1909, he and his father co-founded “Luftfahrzeug-Motorenbau GmbH.” By 1919, Karl designed his first car, the “W1,” inspired by Mercedes and its star logo.

Karl was a brilliant designer like his father. His innovations, including the “high-speed gearbox,” helped build the Maybach brand’s reputation for technical excellence. Today, Maybach’s luxury cars are cherished by emperors, kings, top athletes, and celebrities.

2002-2012
THE REVIVAL

In 2002, the Maybach legend was revived when Daimler AG unveiled a stunning new luxury car at the Geneva Motor Show. Over the next decade, they introduced the Maybach 62 and Maybach 57, named for their lengths, along with the Landaulet, a luxurious convertible limousine.

SINCE 2010
MAYBACH – ICONS OF LUXURY

Since 2010, MAYBACH – Icons of Luxury has been dedicated to crafting exquisite, one-of-a-kind items. Our creations, from high-end eyewear to stunning leather bags and accessories, blend timeless tradition with a modern touch.

Maybach collection started with luxurious, handmade glasses and quickly expanded to include leather goods, bespoke saddlery, and elegant home accessories. They take pride in making each piece by hand, valuing both beauty and sustainability. Only materials with proven ecological sources are used, ensuring that luxury also respects the planet.