Genesis is about to make its Le Mans debut, and it’s like watching the underdog challenge the heavyweight champ. They’ve announced they’re stepping into the legendary 24-hour race, the same one where Ferrari, Porsche, and other giants have battled it out for nearly a century. You know, that Le Mans.

Genesis, a company that didn’t even exist when some of their competitors were already winning at La Sarthe, is taking on the world’s toughest race. It’s like your younger cousin deciding to box—and then challenging Mike Tyson to a match.

But don’t think they’re messing around. The Genesis GMR-001 Hypercar looks like something straight out of a superhero movie—too dramatic for even Batman. With its aggressive double-line headlights, a rear wing that could double as a picnic table, and enough aerodynamics to make an F1 car blush, this car means business.

They’ve also brought in some serious talent. Cyril Abiteboul, former head of Renault F1, is running the show. And for drivers, they’ve tapped André Lotterer, a three-time Le Mans winner with Audi, and Pipo Derani, a Daytona and Sebring veteran.

The car will play by LMDh rules, with 671 horsepower (67 of those electric, because, you know, 2024). It weighs just 1,030 kg, about the same as a Lotus Elise after a strict diet.

They’re setting up at Circuit Paul Ricard in France, which is like opening a pizza place in Naples—bold, but a clear sign they mean business. Before they hit the big leagues in 2026 with the World Endurance Championship, they’ll get their feet wet in LMP2 with IDEC Sport in 2025, like training for a marathon by running a few 10Ks.

And here’s the kicker: this all started with some Vision GT concepts, those digital cars in PlayStation games. Genesis has gone from designing virtual race cars to building real ones, kind of like deciding to be a chef because you’re good at Cooking Mama.

If they keep this up, by 2030, they’ll probably have their own interplanetary racing league on Mars.